Yield Management as A Process Governed by Data Mining in the auto Industry by Ayman Ammoura

Yield management is the process of understanding, anticipating and influencing consumer behavior in order to maximize yield or profits. -Wikipedia


  • Introducing main concepts
  • Applying our science and technology to a Canadian small business
  • Mining on The Revenue Side – Rates
  • Mining on The Expense Side – Insurance
  • Sharing success stories
Data mining is a process of extracting previously unknown, valid, and actionable information.

The presentation is viewable below: