What is a Data Scientist?

Jeremy Burton, Executive Vice President of EMC, explains the importance of the Data Scientist in business and the type of individual that can thrive in a Data Science position.

The people who make great data scientists tend to be a very interesting mix of arts and tech….What we are starting to see is that you need the creative gene because you have to be able to envision the art of the possible, but you need the tech gene too because you aren’t going to be intimidated by the problem that lays in front of you.”


2 comments on “What is a Data Scientist?

  1. love the chat, about data & arts. BBC just did 3 mins. video feature on Edward Tufte http://www.edwardtufte.com/tufte/index This gives me great insite to what I have been doing with digital media, motion picture, & imaging.

  2. You hit the nail on the head when you said the purpose is to get poplee to your site, not blab about yourself AKA DRIVE TRAFFIC, not direct sales.I find it interesting that despite it’s popularity, poplee still have such a hard time determining actual ROI effectiveness from the use of Social Media. And rightfully so. It’s not because its not effective, it’s because too many self-proclaimed experts still really do not understand it and rely on it to do all the work for them.As an ADman myself, ALL media is social. FB, Twitter, YouTube, are just amazing new mediums for this, not some new magical thing that makes things happen on its own virtue. If all a CMO has in their pocket is that they know how to make a FB post and read modern metrics, they are in trouble. You need to UNDERSTAND trends, and develop comprehensive strategies, not just read numbers.Too many focus on LIKES as a means to more direct sales. It simply is not the magic bullet many marketer would like it to be (or try to convince their bosses it is). 10,000 Likes simply does not equate to a logarithmic increase in sales. I see this over and over at my agency. Too many clients think they can directly increase revenue by increasing the number of likes on thier site. This simply is not the case if you have no other strategy, a disjointed strategy or if your product/customer service is not up to expectations.How many times have we seen the phrase Like us to enter to win. Of course poplee may like you FB page if it enters them for a chance to win $250,000. It still does not mean that individual will buy your product or is even in the market for your services. This only makes the LIKE function that much more irrelevant as a direct tool, and the general population knows this on a basic level. Personally, I do not rely on the number of LIKES on a FB to tell me how good a particular product is. It no different that a real person giving you $100 to tell someone else they are a good guy. Its only works temporarily, so you need to take advantage of that time.With that being said, of course there is a real psychological impact of a company with a good number of likes. And having many likes and followers will have an overall impact on your position in the market, and as such cannot be ignored by any means.GO LUNA!

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